About Us

WIZE. The strategic partner that owns the expertise and tools to deliver outstanding results.

Our Mission

Be the reference on pharmaceutical ecosystem for route to market solutions.

Our Vision

Bring our customers’ strategy to life, leveraging our expertise and technology solutions.

Founders

Founder & Managing Partner

Co-Founder & Managing Partner

Our Team

Solid track record across Consumer Healthcare, FMCG and TI sectors both in Portugal and Europe. Experienced in end to end business dimensions: Finance, HR, Marketing, Trade Marketing, Medical, Supply, Regulatory, Sales and General Management (including Retail Experience in Pharmacy Groups & Wholesalers).

Over the last decades we’ve been pioneers on Route to Market solutions that combine Sell In with Sell Out, including New Product launches, Go to Markets, Productivity Programmes and business setups.

We’ve played an active role in several Categories, managing Own Brands but also End-to-End distributions.

Right People, Right Places, Right Capabilities

Supplements
Vitamins
Cough & Cold
Sore Throat
Footcare
Weight Loss
Skin Care
Suncare, Sunburns
Sexual Wellbeing
Intimate Hygiene
Dermocosmetics
Infant Nutrition
Pediculosis
Analgesics
Gastro
Probiotics
Hand Wash, Body Wash
Sleep
Oral Care
Smoking Cessation
GI
Supplements
Vitamins
Cough & Cold
Sore Throat
Footcare
Weight Loss
Skin Care
Suncare, Sunburns
Sexual Wellbeing
Intimate Hygiene
Dermocosmetics
Infant Nutrition
Pediculosis
Analgesics
Gastro
Probiotics
Hand Wash, Body Wash
Sleep
Oral Care
Smoking Cessation
GI

Our Channels Expertise

Consumer Healthcare


Individual Pharmacies
Pharmacy Groups
Wholesalers
Parapharmacies
Hospitals

eCom


Bricks n Clicks
ePharma
PurePlayers