About Us
WIZE. The strategic partner that owns the expertise and tools to deliver outstanding results.
Our Mission
Bring our customers’ strategy to life, leveraging our expertise and technology solutions.
Our Vision
Be the reference on pharmaceutical ecosystem for route to market solutions.

Founders
Pedro Paiva
Founder & Managing Partner
André Semedo
Co-Founder & Managing Partner
Our Team
Solid track record across Consumer Healthcare, FMCG and TI sectors both in Portugal and Europe. Experienced in end to end business dimensions: Finance, HR, Marketing, Trade Marketing, Medical, Supply, Regulatory, Sales and General Management (including Retail Experience in Pharmacy Groups & Wholesalers).
Over the last decades we’ve been pioneers on Route to Market solutions that combine Sell In with Sell Out, including New Product launches, Go to Markets, Productivity Programmes and business setups.
We’ve played an active role in several Categories, managing Own Brands but also End-to-End distributions.

Right People, Right Places, Right Capabilities
Wide Experience across multiple
Consumer Health Care Categories